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In the best possible sense, of course.
Yes, the hotly anticipated Kate Moss Christmas collection for Topshop was so, erm, hotly anticipated that it caused queues around the block of their flagship Oxford Circus store on Tuesday - hours before it opened.
Kate's £100 Tiger dress - as modelled by herself here at a London Fashion Week party - sold out in just 15 minutes. And it was quickly followed by that other must-have item from the range, the £50 black and silver Triangle Rock mini dress.
Even all the limited edition, floorlength blue sequinned dresses had gone within hours - and they cost £400. But don't worry, folks - there are still plenty of items available online. And funnily enough, at least a dozen Tiger dresses on eBay right now. How odd!
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Credit crunch? What credit crunch?! The new Kate Moss Topshop collection hits stores next week - and methinks it will fly off the rails.
Arcadia boss Sir Philip Green has just announced record profits for his flagship chain - and credits Kate Moss (snapped here wearing one of her own Topshop dresses) for some of the shop's success despite the gloomy economic climate.
Calling Kate a "fantastic ambassador", he said: "We have been good for her and she has been good for us".
So what can we expect from the new collection? Well, lots of glitz and glam - sequins, ruffles and silver abound - the central piece in the range being a full-length, blue sequinned gown, inspired by the vintage dress Kate wore to her 30th birthday.
Only 10 of that dress have been made - and seeing as it costs £400, that's not too surprising - although a mini version has been created for a mere (!) £130. I'm straight down there to get mine!
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Here, Pucci, Pucci...!
Yes, Christina Aguilera is in town - as reported yesterday - and here she was, stepping out for the Africa Rising festival at the Royal Albert Hall last night.
She was, as they say, rocking a Pucci print top, skintight PVC pants and purple platform soles. And yesterday, when she was rocking her tartan cap, she was apparently on her way to meet Philip Green of Topshop to discuss designing a range of clothes for the store.
So if you put two and two together: I think this is what we can expect her Topshop range to look like.
I'm not sure I'd be buying it. You?
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Well, when I say 'design'...
Pop warbler Leona Lewis is in talks with Topshop empresario Philip Green about following in the footsteps of Kate Moss, and designing a range of clothes for his store.
"Philip and Leona have a dinner booked in later this month... He knows she is emerging into one of the world's top pop stars and wants to discuss her doing her own Topshop range," a source tells The Sun. "She's a beautiful girl and a huge star but also has a great girl-next-door quality that means her style will appeal to lots of young women. Leona is really excited. I'm sure her bank manager - or should that be Simon Cowell - is too. It will make her an absolute packet."
And knowing Leona's conscience - and refusal to wear leather - it will hopefully also be ethically sound, to boot. Now that's what I call a win/win situation!
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Quite literally - as you can see.
Kate Moss is on holiday in Ibiza right now - as usual - and as you can see, she's having a whale of a time, hanging around on yachts with what appears to be male models. Which is bound to make anyone light up, isn't it?
As well as this sheer dress, Kate's holiday wardrobe has so far included a black bikini, one of her own tops from her Topshop collection, and a black vest top with khaki shorts. Very short shorts, natch. What with this being Kate Moss, an' all.
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See - she's just like the rest of us! Well, apart from the DJing part. And the fact that she's a model. And dating one of the most successful producers in the world. But apart from that: Daisy Lowe is just like the rest of us.
For here she was the other night, leaving the Amaya club where she'd been DJing with aforementioned record producer boyfriend (Mark Ronson). Looking as ridiculously gorgeous as always in black flat pumps - and a new dress from Topshop. As in "new" at Topshop - not just new in Daisy's wardrobe.
It's called the Cherry Print Dress, it costs 50 quid - and if you're lucky, it will look just as good on you as it does on Daisy here. Even without the record producer boyfriend.

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And so says, erm, Kate Moss.
The British supermodel has given a rare interview to US Vogue - well, she is on the cover, so it would be churlish not too, eh? - and revealed her thoughts about modelling, designing and being a mother to a five-year-old.
"I am still acting like a seventeen-year-old. I definitely haven't become middle-aged," she says. "I've got a house and a daughter and all that, but I still like to have fun. Even in my business we still have fun." But, she adds, "I'm a mum. All the time. Every day. I put my daughter to bed."
Kate says that she's "not completely money-oriented" ("I mean, I can buy the house that I want") and that she still enjoys modelling. "It iinspires me for the other things as well," she muses. "All that dressing up makes me say, 'What do I want to wear?' and, 'What do I want to do with Topshop?' It all kind of leads into the other things."
And as for that Topshop range? "I would see things that I wore sometimes that designers had copied. So I thought, 'Listen, I could do that'," says Kate - seemingly revealing that she, erm, copies things. Whoops!
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As we all do, when we're stressed.
Yes, the rest of us might get a bunch of flowers from our friends if we're going through a bad patch. Top model Kate Moss gets a £100,000 holiday on a boat - courtesy of her billlionaire friend Philip Green.
Kate rang the Topshop guru "in tears, saying she is exhausted from too much travel and emotionally battered after losing out on contracts to younger models," a source tells The Sun. "She also said things between her and Jamie were strained."
So Philip immediately booked the pair a lavish long weekend in Majorca - apparently laying on a masseuse, beauty therapist, chef, butler and sommelier. And, yes, a boat so that they can "disappear to any cove".
Aww. Kate, do you need a midshipman, too?
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Oops!
Kate Moss may have looked like a star in stripes as she left an East London flat last night - a star in stripes and fringed Minnetonka boots, of course - but one person who doesn't have much time for her style is designer Roberto Cavalli.
Interviewed in the Daily Telegraph this week, Roberto lays into Kate's collection for Topshop.
"Money is the most corrosive aspect of life today because it means that all attention to detail is forgotten," he tells the paper. "Kate Moss's collection was badly made, stupid and bland; you see things like that everywhere. You can't just buy things for the label - it's ridiculous."
Righty-ho. No more buying Roberto Cavalli because it's Roberto Cavalli, then. You heard him, ladies!
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Now, I tell you!
Yes, time to go shopping, ladies - because Kate Moss's 'High Summer 08*' range for Topshop has hit the (Top) shops. And yes, it does include this dress that she was out in last week. Ooh, she's a savvy one, that Kate.
It also includes various other very cute dresses - from floral to frilled - vest tops, kaftans, ruffled blouses, skinny jeans and of course very short shorts. The prices range from reasonable (£6 for a vest top) to not-so reasonable (£85 for a frock), and the striped dress that Kate's modelling here will set you back £45.
Wait... what are you doing, still reading this? Shouldn't you be at Topshop, or something?
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*note: this is both a reference to the year, and the fact that the collection is best suited to size 8s.