Always ones keen to get on board with the merge of online, fashion and shopping, when we were invited to a cheeky sneak preview of Westfield's new campaign, Future Fashion, we happily accepted. Yesterday evening, we headed down to Westfield London, the capital's infamous shopping destination to get a first-hand look at the technology on offer to London's shoppers over the next few weeks.
Along with an exciting cinema-style 3D catwalk, social photo-booths where you can send your snaps straight to Facebook, tweet mirrors to show off your style and complimentary mocktails and manicures, you can also shop 'til you drop on some larger than life (quite literally) digital shopping screens. After having endless fun (no, really) with the drag and drop screens which were literally the size of a small car, we came up with two OSO Spring Summer 2012 looks. Check them out below...
Kate says:
"I decided to put together interesting combinations in terms of shapes, prints and textures. I played on this season's print trend choosing key separates in vivid striking designs and teaming them with more casual elements including distressed denim and dip dye skinny jeans. I completed the look with unique feel accessories and statement footwear".
Jess says:
"Inspired by the gorgeous weather outside at the moment I went for a bright pop of colour for my style mood board. Accessories are important to any look and I wanted to be playful, styling-up an otherwise potentially conservative look."
If you're after some Spring Summer inspiration, this really is a great place to start and if you complete a mood board, you'll get a nice email with a snap of your creation and a list of where all of your inspirational pieces are from to help you get shopping! Future Fashion runs from 27th March - 1st April at Westfield London and 4th - 9th April at Westfield Stratford City. For more information check out the details here and get involved on twitter using #wearefashion.
Yellow. Pastel, sunshine, canary, neon. Mini Carrie Bradshaw AnnaSophia has been seen rocking floaty brights and Kirsten Dunsts isn't shying away from the sunshine shade. Kate Bosworth has been spotted looking pretty in Erdem pastels. Yellow is everywhere right now, and it's not easy to wear. If you're brunette you risk looking like a bumble bee (or a wasp, if you're sulking and your waist is waspy). If you're blonde and pale, you risk looking washed out and jaundiced. The catch-22? We're loving the colour. It's hot and we can't stop buying it. So how to you wear the hottest spring trend?
If you want to get AnnaSophia's look, then you have to be confident in the shade you're wearing. You'll need to try on a few dresses to get the right one and it's best to go for something relaxed and floaty like this St Martin's number (£79.95 from Zalando). Structured yellow fabric is only for the very brave.
Go for accessories a la Olivia Palermo. Any eyecatching clitch bag is the easiest way to wear the trend without going over the top. This clutch is by Dune and it's £35 from Debenhams.
Even blondes can wear pastel yellow shades (it's better to go one shade lighter than your hair). Make like Kate Bosworth in this cute pastel number from Zalando (£18). Think summery and cute, but sleek hair and a bright red lip to make it more suitable for evening glamour.
Kate Moss is the queen of yellow (remember that lemon yellow dress?) and now she's the face of MANGO they're going for lemon hues that will see you right through summer. Stick to crisp whites in the day and add gold accents in the evening. This maxi skirt is £44.
Pick shades that work for your skintone (or maybe just pick these shades). It might take a bit of searching to find the perfect hue, but there's a lot of choice this season!
Posted by Sian Meades on March 19, 2012 1:30 PM
Fashion
Not only is Kate Middleton about to start another shopping frenzy by stepping out with the Queen in Leicester later, but it's also a big day for H&M.
Their latest collaboration, Marni for H&M is dropping in stores - and online - this morning. And much like previous collabs (Versace, Lanvin, Karl Lagerfeld), they're expecting a stampede.
Here's what we'll be snapping up at 9am.
(Clockwise from top left: Skirt, £59.99; Trousers, £59.99; Parka, £99.99; Bag, £59.99; Shorts, £34.99; Sandals, £39.99 and Collar, £19.99, all Marni for H&M)
Lana del Ray may not be a household name just yet but Mulberry is helping ensure that she soon will be.
The British brand showcased its AW12 collection at London Fashion Week yesterday. And while the singer (real name Lizzie Grant) sat FROW with Olivia Palermo, Michelle Williams and Anna Wintour, Mulberry models hit the runway toting a new bag: 'The Del Ray'.
Mulberry took to Twitter to reveal the bespoke bag just hours before the catwalk show started.
Lana then showed off the white Ostrich version while performing in a Mulberry gown (obvs) at the afterparty.
The brand released this statement on their blog: "Lana has mastered old Hollywood, mixing it with an edgy sense of fun. This contrast appeals to us: we love mixing eclectic references with classic references."
Although the music world doesn't seem to have made it's mind about Lana, the fashion world is clearly already obsessed. She also appeared on the cover of British Vogue this month.
The 'Del Ray' bag will officially launch in May, alongside an updated 'Alexa' satchel inspired by Alexa Chung.
Posted by Natalie Cornish on February 20, 2012 7:44 AM
Fashion
Forget Valentine's Day. There's only one date which we've underlined, highlighted and starred in our diaries this week: Friday 17th February.
Why? Well there's a pretty big designer launching a capsule collection at one of our favourite high street stores.
Her name's Mary Katrantzou and she's teaming up with Topshop.
If you remember, we couldn't stop talking about Mary's digital print dresses before Christmas, and celebs couldn't stop wearing them either.
We spotted Alexa Chung, Solange Knowles, Kiera Knightley and Dianna Agron in her signature antique-inspired frocks. But as much as we saved, the £900 price tag was still a little out of our reach.
Thankfully Toppers collection starts at just £40 for a T-shirt. And there's even a porcelain-bowl skirted dress just like we saw on her catwalk.
We haven't been this excited since Donatella Versace teamed up with H&M. Or David Beckham posed for them in his pants, but that was a different kind of excited.
Sharpen your elbows ladies, the collection is limited to nine stores and the Topshop website.
Amy Winehouse's grieving father has accused Jean Paul Gaultier of allegedly cashing in on the death of his daughter.
Mitch Winehouse said the designer's latest catwalk show - in which the models were styled like his late daughter - was "in bad taste".
The catwalk show was part of Paris Fashion Week. Although Gaultier has admitted he never met Amy, he believes their styles were "similar" so his models were sent down the runway wearing the singer's trademark beehive and heavy eyeliner while a barbershop quartet covered her songs.
During the show's finale, the models even donned black veils.
Mitch said: "We're still grieving her loss, and we've had a difficult week with the six month anniversary of Amy's death. To see her image lifted wholesale to sell clothes was a wrench we were not expecting or consulted on."
What do you think? A fitting tribute to a fashion icon or bad taste? Let us know below.
Posted by Natalie Cornish on January 30, 2012 2:38 PM
Fashion
Showing us exactly what Calvin Klein has to offer for spring, Lara Stone has posed topless for CK Jeans' latest campaign shots.
The model - who was recently spotted relaxing on a Caribbean beach with comedian husband, David Walliams - is surrounded by a bevvy of male beauties as she shows off her toned - and tanned tummy - in the label's coloured skinny jeans.
Vogue has released a behind-the-scenes video of their recent cover shoot with Taylor Swift.
As we reported earlier this week, Taylor graced the fashion bible for the first time - appearing on the cover of the February issue.
In the video, she's seen playfully posing for the cameras and talking openly about the inspiration for her next album (that Jake Gyllenhaal break-up according to rumours).
We also catch a glimpse of her wearing an amazing Rodarte maxi dress also seen recently on Ellie Fanning. Oh, and that new full fringe? Cut while on set especially for Vogue!
Posted by Natalie Cornish on January 19, 2012 7:12 AM
Fashion
It's a big week for celebrity collaborations. Yesterday, we revealed that Katy Perry's teamed up with Eylure to create her own lashes, and today it's the turn of a Hollywood actress and an X Factor finalist.
First up, Kate Bosworth has landed a job designing jewellery for JewelMint - a Stylistpick-style site.
The actress will apparently be working with her stylist, Cher Coulter on a new collection each month so this isn't your average celebrity endorsement. She's even roped in her boyfriend, director Michael Polish to shoot a beautiful series of film shorts to promote her new designs.
On this side of the pond, Diana Vickers' second fashion range for Very.co.uk has hit the virtual rails.
This time around the SS12 Dee Vee collection is apparently inspired by vintage finds. Snap up the sixties-style coat before it sells out.
Posted by Natalie Cornish on January 18, 2012 12:50 PM
Fashion
