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OSO Watch: Beyonce's new bikini clad SS13 Campaign video for H&M

Ever since Beyonce was announced as the newest face of H&M, the image of that first released snap from the campaign of Bey lay on the beach looking enviably flawless in that golden swimsuit has been imprinted in our minds (check it out again below if you don't know which one we mean). Well now we can embrace even more gorgeous sun kissed visions of the beauty who is currently on her Mrs Carter world tour.

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This week H&M released the below campaign film showcasing their Spring / Summer 2013 collection, featuring none other than Beyonce. Showing off her amazing bod mostly in swimwear and a few super sexy summer dresses, Beyonce can be seen performing on the beach as she shows off their super-affordable upcoming buys for the new season - it's definitely worth a watch below.

Shop the current H&M collection here.

Posted by Kate Williams on April 28, 2013 10:00 PM
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Behind the scenes of Beyonce's Pepsi advert

After singing for President Obama, performing at the Superbowl, announcing a world tour, and gracing the cover of Vogue UK for the first time, it's hardly surprising that Beyonce is one of the most iconic artists of our time. With such a busy schedule, we're left wondering how Queen B found time to shoot an advert - let alone one with multiple incarnations of herself!

beyonce pepsi advert 2013

Staring in the new 'Live For Now' commercial for Pepsi, the singer builds the story around her new song, Grown Woman. Entitled Mirrors, the ad shows Beyonce in her element, practising a dance routine in a dark, empty rehearsal studio. As she takes a break to catch her breath (and to drink a can of Pepsi, obviously) Bey comes face-to-face with herself in the mirror...although the reflection isn't the one you'd expect. Featuring outfits from some her most popular music videos, we see several versions of Beyonce as she dances in the memorable denim shorts, white vest and heels combo from Crazy In Love, the infamous black leotard from Single Ladies, and a number of pieces from Run The World, Deja Vu and even Bootylicious! Beyonce confesses that she felt emotional being surrounded by her past costumes, particularly as it's the 10th anniversary of Crazy In Love (WOW I FEEL OLD).

Describing the concept of the advert as "being proud of who you were but living in the now", Beyonce admits that she's "proud of how far I've come and who I am now." Watch the behind the scenes video below and click here to see the advert in full.

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Posted by Amy Hill on April 5, 2013 4:00 PM
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Shop her look: Beyonce's off duty New Years Eve style

It's safe to say that with her new Tumblr account, Beyonce is putting us all to shame on the outfit front. For New Years Eve, Bey performed an exclusive gig in Las Vegas in her usual super-glamorous get up, but before hand she showed us her off duty pared down look to welcome 2013 in in style.

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Swapping her usual sleek locks for full and wild curls, Beyonce's styled it out in loose leather trousers, draped black vest and contrast lapel blazer. She's finished off the look with wide brimmed hat and leopard printed shoe boots. What do you make of her off duty style?

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MSP wide leg leather trouser £402.76, House of Dereon Cowl Drape Top £33, Mango Satin Lapels Blazer £49.99, Warehouse Wide Brimmed Trilby Hat £12, Ruby Rocks Amelia Ankle Boot £42.

It seems like Bey has a natural flair for styling up looks and her playful fun poses top it all off. Fancy shopping her look above?

Posted by Kate Williams on January 2, 2013 5:30 PM
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Steal her style: Beyonce's Ka-Pow knit

We've already seen Doctor Who star Karen Gillan working this trophy knit by Phillip Lim, but now it looks as though its Queen B's turn!

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Beyonce shared a number of photographs of herself posing in the sought after comic inspired cardigan on her Tumblr page (seriously, it's addictive) and in true Beyonce fashion, the singer styled it up quite differently - mixing in leopard print with her Ksubi sunglasses, Marc Jacobs mouse flats, some ghetto gold jewellery and leather leggings for a very chic geek outfit. From her recent pictures it seems Bey is favouring the preppy, nerdy look and we're enjoying her spin on the trend. What do you think? Do you prefer the cardigan or the statement jumper? Let us know in the comments below.

philiplimkapowknit2012.jpgLeft to right Phillip Lim Ka-Pow print sweater £390 at Matches, Phillip Lim Kapow Cardigan £335.83 from Far Fetch.

Posted by Amy Hill on November 27, 2012 12:30 PM
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Beyonce looks ridiculously good: Steal her style

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First of all, how good does Beyonce look?! Seeing as though she had her baby what seems like only weeks ago, she's prancing round courtside at a basketball game looking this good. Second of all, who looks this good at a sporting event? Any time I go to watch some sort of sporting activity (which I think may be twice, ever) I use it as an excuse to dress down and get comfy. Not Bey, she donned her finest laid back casual cool look earlier this month on a date with husband Jay-Z in New York.

We love what Beyonce has done with this look; combining some ultra-wearable separates, none of which are particularly stand out pieces in my opinion, and creating an OSO lust-worthy look through the combination and her choice of accessories. A pair of leopard print trousers, standard. A plain loose fitting jersey top, standard. But match them together with a structured trilby hat, this season's must have rounded sunglasses and a pop of neon toe cap stilettos and the look goes from zero to awe inspiring fashion hero in moments.

We loved this look so much that we've hunted down some of the pieces Beyonce is wearing and selected some high-street look-a-likes to help you steal her style. To start with, the actual A.L.C. Leopard Printed Silk Trousers £390 (a bit pricey we know but if they're good enough for Beyonce...) teamed with a Loose 3/4 Sleeve Top £25 from La Redoute. Now for the accessories; this Ava Wide Brimmed Trilby Hat £55 from Reiss is almost identical to Beyonce's as are these Round Metal Arm Sunglasses £16 from Urban Outfitters. Complete the look with these Giambattista Valli Silk Cap Toe Metallic Leather Pumps £439 which we think are the exact ones worn by Beyonce herself!

And there you go, how to wear chic separates and look ridiculously good a la Beyonce.

Want more Beyonce style advice? Check out her OSOYOU Style File.

Posted by Kate Williams on April 27, 2012 2:05 PM
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Beyonce is the most beautiful woman in the world

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That's probably a headline that didn't need writing, isn't it? It's not as if Beyonce is in any doubt about how foxy she is. Nor is anyone else for that matter.

But when People magazine do their most beautiful women issue and stick your face on the front cover, that's a little different. People pay attention to People magazine. They're people people. Or something. They've decided that (this year, at least) Beyonce is the most beautiful woman in the world.

Beyonce had a chat with them about being the hottest woman on the planet. "I feel more beautiful since giving birth" she says (yeah, you looked a mess before that, love).

Who else is on the list? Sophie Vergana from the Modern Family, Charlize Theron and Phil Collins' daughter Lily. It's not your average list - Michelle Williams makes the top ten but Angelina Jolie doesn't. She's not going to be pleased about that. Her leg might even go into retirement.

We can't argue with People, can we? Maybe we can... who would be top of your list?

Posted by Sian Meades on April 25, 2012 3:28 PM
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Beyoncé's Dance For You video

We saw a preview of Beyoncé's millionth video in about two weeks, and now the entire thing is here!

If her pregnancy ends up being as fast as her career the baby will be here in no time.

Check out the sexy, film noir style video above, as the singer writhes around in front of a dapper looking man in a hat.

This season's must-wear trend: Fetish - click here to see our top picks >>

WIN a Michael Kors designer handbag full of luxury goodies! Click here to enter >>

Posted by Steph Powell on November 25, 2011 2:15 PM
Beyonce | Celebrity Gossip

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Beyoncé Dances For You

Beyoncé is releasing videos like no-one's business lately - she's released three already in very quick succession, and now she's brought out a preview of another one, this time for her song Dance For You.

It is raunchy.

The singer dances around in suspenders and a dress that really doesn't cover that much in the 30-second preview - check it out above!

This season's must-wear trend: Fetish - click here to see our top picks >>

WIN a Michael Kors designer handbag full of luxury goodies! Click here to enter >>

Posted by Steph Powell on November 24, 2011 9:25 AM
Beyonce | Celebrity Gossip

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Behind the scenes of Beyoncé's Party video

Beyoncé's team have made a cute behind the scenes film showing the making of her Party music video - which also stars Kelly Rowland and Bey's sister Solange!

Check out Beyoncé hanging out on set with all her friends, and being really, really sad when she finds out the stylists straightened some guys hair.

Check it out above.

This season's must-wear trend: Fetish - click here to see our top picks >>

WIN a Michael Kors designer handbag full of luxury goodies! Click here to enter >>

Posted by Steph Powell on November 22, 2011 12:33 PM
Beyonce | Celebrity Gossip

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Beyoncé finally reveals her wedding dress!

xojzv4.jpgBeyoncé has kept every detail about her 2008 wedding to Jay-Z very, very quiet - but it looks like pregnancy has made her want to be a bit more open because she's just let us have a glimpse of her wedding dress!

Beyoncé showed us the sweetheart-neckline-d gown in the videos for I Was Here on her DVD. Obvs it was in no way understated - looks like Bey went for all out drama with one of the most voluminous trains we think we've ever seen. We like. Do you?

Check out the video after the cut!

This season's must-wear trend: Fetish - click here to see our top picks >>

WIN a Michael Kors designer handbag full of luxury goodies! Click here to enter >>

Continue reading >>

Posted by Steph Powell on November 18, 2011 12:53 PM
Beyonce | Celebrities

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