While we were there we had a chat with Alexa herself who was looking her usual stylish self in leather shorts and a nude blouse, and posed for a photo... which in hindsight may have been a mistake.
Alexa Chung has a hard life. She's always getting free stuff.
She explained to Elle magazine, "I get sent a fair amount of stuff - but it's not all things that I'd have chosen. It makes you question your own taste sometimes. Do I even like this?"
Alexa gets so much stuff, she can't even fit it in her house... sob: "My house is tiny and I can't fit things in. So if my mum or my friends don't want it, I send it back or give it to a charity shop."
"It's worrying to think how much those things are worth. When you get it for free it's like, 'Oh, this thing,' and then you see it in a magazine and f**king hell, it's £2,000! Meanwhile you've been scrabbling around in festival mud in it."
Alexa Chung has been talking about her style, saying that she only takes 20 minutes to get ready in the morning because she just puts on "trousers and whatever I've been wearing in bed".
But of course that would be the case if when you got to work you were re-styled and made up for TV.
Alexa said of her style, "I guess my look is generally quite preppy. Schoolgirl meets grandma and a skanky older brother!"
She added, "Fashion changes so fast. I like classic things - blazers, cable-knit jumpers and preppy college scarves. I'm a stud kind of girl, and I love leopard-print. But not fur. I don't wear fur."
Asked what it is like to be a style icon, she replied: "If you're in the middle of something, it's difficult to see it clearly. I don't have any idea of what I look like from the outside."
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Alexa Chung has been announced as the face of Lacoste's new fragrance!
Alexa is the first celebrity to be the face of one of Lacoste's perfumes - the brand said she "perfectly encapsulates the brand's youthful, modern image: stylish and vivacious with a free-spirited aura".
The former model said, "I'm very flattered that Lacoste invited me to model for its new female fragrance. I've always liked Lacoste's casual chic image, so I'm excited to be representing the brand in this new campaign."
But don't get excited just yet - the campaign won't be out until Janury 2011.
Alexa Chung has been lamenting the loss of her American MTV show, It's on with Alexa Chung, and blames it's failure to take off on US audiences not "getting" her.
The T4 presenter basically says that she had too much personality and individual style for a woman host in America, saying, "They don't have the tone that T4 has anywhere in American TV. If you're a girl and you're my age, you're on a shiny night-time show and you've got your boobs hoiked up, and you're not really giving opinions. You're merely a conduit."
For example, she explained, "Sometimes I'd be in the middle of interviewing [a celebrity] and I'd aim to have a joke and be irreverent, and then it would transpire that they weren't getting it and I had to switch back and do a straight interview."
And it's not just our TV Alexa's been missing - she even misses the London paps too.
"In New York they do it on a long lens. In England, because I know some of them, they'll take the p**s out of me and they're quite funny", she admitted.
Alexa Chung has reportedly refused to come back the the UK after her MTV show It's On With Alexa Chung was cancelled.
The TV presenter had moved to America to film the show, and was allegedly asked to come back to work for T4 again.
A source said, "The cast and crew have been begging Alexa to come back but she sees it as a step down the ladder"
"Alexa agreed to host another series of Frock Me for T4 but she's insisted on filming it in New York. Everyone thinks she's got too big for her boots. She shouldn't turn her nose up at an opportunity to return."
Meanwhile, a source for Chung said: "There are no plans to come back to the UK - it makes sense for everyone's schedules for her to be in the US."
It's the couture, it's Chanel and it's Alexa Chung so that means... er, goofing about in front of the cameras?
Alexa was spotting trying to impress her new BFF, teen blogger Tavi, with her nerdy face-pulling. Clearly unable to rid herself completely of her inner nerd, the fashionable Brit teamed her LCD (Little Chanel Dress) with grey schoolgirl tights and this season's unlikely fashion hit, a pair of impossibly high-heeled clogs. Of course these aren't just any old clogs, these are Chanel clogs, so that makes them entirely acceptable. Honest.
Latest news on the celebrity-designer front is that Alexa Chung has been signed up to design for Madewell, the brand owned by J. Crew. The popular US label is a favourite of Alexa's and she was their top choice as guest designer, 'Alexa is totally cool. It's not the way she looks or dresses. It's the way she is', says Millard Drexler, Chairman of J.Crew Group.
As well as designing tea dresses, high waisted skinny jeans and bomber jackets, Alexa has had input in other areas - her own sketches will also appear in the look books.
Blimey, are there any actors/singers/models left not designing clothes collections?
Fashionista of the moment, Alexa Chung has inspired not just one bag but a whole family of them for Brit brand, Mulberry. The new Alexa bag is a slouchy twist on the uber-successful Bayswater bag and comes in a range of sizes and colours.
The waiting list is already overflowing (the line launches on 11th January) with the smallest size the most popular option so far. Which one does Alexa have? Well, lucky Alexa has the oversized one in oak but has also commissioned an extra special money-can't-buy black patent one according to Grazia Daily.
Gutted though we were at the ending of her MTV show, we're pleased to see Alexa Chung going back to the modelling day job.
Her latest shoot from the ss10 campaign for Pepe Jeans shows her at her fashionably dishevelled best in worn-in denim jackets and cut-off shorts (well, why would you cover up those endless legs?).
Note to those in charge: more fashion campaigns for Alexa please!
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