Holly Willoughby goes backless for the Pride of Britain Awards

We loved this dress back in August when we first took a peek at her Autumn / Winter 2012 collection for Very.co.uk, and it comes as no surprise that it's made its way to the red carpet on the back of none other than its creator themselves, Holly Willoughby. Curvaceous Holly wore the dress to The Pride of Britain Awards which took place in London last night, where many a famous face took to the red carpet to celebrate all things British.

The dress, which comes from Holly's current collection for Very.co.uk, features backless scoop shape, tee sleeves, opulent velvet fabric and diamante detail to the front neckline and back. Oozing with vampy style glamour, the floor length maxi number is a sure fire winner for the upcoming party season. Holly teamed the dress with simple silver jewellery, gothic nails and glittering stiletto sling backs.

Holly Willoughby Backless Velvet Maxi Dress £89 >>

What do you make of her look? If you're a fan, head over to Very.co.uk and score it for yourself, it's a very reasonable £89.

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