Alexa Chung is face of Lacoste perfume
Alexa Chung has been announced as the face of Lacoste's new fragrance!
Alexa is the first celebrity to be the face of one of Lacoste's perfumes - the brand said she "perfectly encapsulates the brand's youthful, modern image: stylish and vivacious with a free-spirited aura".
The former model said, "I'm very flattered that Lacoste invited me to model for its new female fragrance. I've always liked Lacoste's casual chic image, so I'm excited to be representing the brand in this new campaign."
But don't get excited just yet - the campaign won't be out until Janury 2011.
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