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Emma Watson for People Tree: Behind the scenes

If you're excited for Emma Watson's fashion designing debut for People Tree, you'll enjoy this behind-the-scenes video of its photocampaign!

In the video, the Harry Potter actress talks about the Britain-themed campaign - featuring Union Jacks, tennis rackets and a tea party - that aims to complement the British-style clothes.

Emma also explains that she wants to "educate teenagers to the costs of fast fashion", but by doing it in a way that will attract them - with a "sexier, cooler collection for young people, by young people."

Everything in the collaboration - which includes girls and guys clothing, featuring t-shirts with slogans like 'Please don't panic, I'm organic' and a cricket jumper (which I am seriously coveting) - is free from chemicals and is available online now.


Click here to see all the best dresses from the BAFTAs and how to get the look for less.

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Posted on March 1, 2010 in Celebrity Gossip, Emma Watson | Permalink

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