Beyonce's sweet smell of success

What took you so long Beyonce? Arriving at Macy's in New York to hoards of fans, Beyonce launched her first fragrance, Heat. Fresh from winning six Grammy awards, it was business as usual for the singer who unfathomably has not had her own fragrance until now.

In 2007 Beyonce was the face of Emporio Armani Diamonds but this is the first time she has created her own perfume. I predict a huge success and umpteen follow-ups - you have a lot of catching up to do Beyonce, Paris Hilton is on her tenth already...

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Posted on February 5, 2010 in Celebrity Gossip | Permalink