Tilda Swinton stars in Pringle film

Fashion films are picking up pace with luxury brands racing to release cinematic tributes to their collections. Pringle of Scotland has launched its spring-summer 2010 collection with a specially-made film starring Tilda Swinton, shot by Ryan McGinley.

The dramatic film was shot in Scotland, where McGinley and Swinton embarked on a road trip looking for beaches, castles and forests to use as locations. The film was originally previewed at the spring-summer show at London Fashion Week in front of an A-list audience.

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