Dita Von Teese launches the new Wonderbra

That's right - they got her to pose on a giant bra.

*Shakes head*.

Dita Von Teese was in London yesterday launching her new collection for Wonderbra. And yes, it involved leaning over (and at one point, sitting on) a giant bra. How do they think of these things?!

The limited collection of underwear - 'Wonderbra by Dita von Teese' - incorporates the burlesque star's love of 1940's lingerie, and as she said: "I've been passionate about beautiful lingerie my entire life - so to team up with Wonderbra is a great privilege for me and I am immensely proud of my collection."

Yes, collection. Although I'm sure she's immensely proud of other things, too. Ahem.

CLICK HERE TO SEE STREET STYLE PICS AT LONDON FASHION WEEK

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