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Coleen Rooney replaced in Asda campaign

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Uh, oh. Coleen Rooney has been replaced by the very people she champions - 'real-life women'. The horror! Yes, Asda have decided to use three hospital workers as the face of their clothing label George.

The doctor and two nurses (who look like models to us), were hired after a poll revealed shoppers weren't impressed by celebrities promoting its outfits and preferred 'real people'.

Apparently Asda shoppers respect the medical profession more than any other, so when Col's £3million contract came to an end the Asda bigwigs decided to snap up the hospital workers.

It's all a bit ironic considering Mrs Rooney's TV show Coleen's Real Women, was all about finding big modelling jobs for ordinary girls.

We can't help feeling a wee bit sorry for Coleen, but then she did earn £8 million from her Asda contract which should keep her in Christian Louboutins for a while.
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Posted on September 8, 2008 in Celebrity Style, Coleen McLoughlin | Permalink

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