David Beckham 'amazed' by Armani billboard

Although not as amazed as the rest of us, of course.

The ever-modest, ever-polite (well, he is British, you know) David Beckham has spoken for the first time about that billboard unveiling for his Emporio Armani underwear campaign.

"To be honest, I was amazed by the huge billboard poster outside Macy's department store, but even more amazed by the amount of people who turned up to see it!" writes David on his website. "I'm always surprised by the amount of attention certain things create, but the attention this campaign has created is pretty incredible," he adds, erm, fascinatingly.

"I've always wanted to visit San Francisco, so it was great to finally get there," continues Becks. "It was great to meet some of the people who'd come out."

And, well, if a giant billboard poster of David Beckham in his pants doesn't make you come out, then what will, eh?

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