Alexa Chung - The new face of Rimmel?

Well if recent reports are to believed, then the answer is yes.

Fresh-faced Alexa Chung is apparently top of the list to replace Kate Moss as the face of Rimmel, and has reportedly been screen tested in secret for future ad campaigns.

"There have been rumblings for some time about Kate being replaced by a younger model," said a source. "She's been amazing for the brand, but they've wanted a fresh face. Alexa is one of the hottest faces out there. Not only is she beautiful, she's savvy, sexy and has bag loads of attitude.

I couldn't agree more. Alexa, seen here partying the night away at Bungalow 8, always looks effortlessly cool. Wearing this season's hottest trends including denim and check as well as that fab satchel she would be the perfect model for 'rocky' Rimmel.

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