Lily Allen for New Look - we go to the launch party!

So, Rebecca was the lucky one representing OSOYOU at the launch of Lily Allen's range for New Look last night. She arrived at the fashionably late time of 8.45pm - and as you can see, immmediately bumped into close personal showbiz chum Keith Allen, aka Lily's dad. Who was apparently larking around for the paparazzi outside. As Keith Allen does. Bless.

Inside, there was wine (and nibbles) a-plenty, a great friendly, party atmosphere and a really interesting crowd of funky people - including Lily's boyfriend Seb Chew, who was DJ-ing, and her little brother Alfie.

Lily performed several songs - wearing the multicoloured party dress available in the range for £55 - and according to Becs, looked really happy to be there as she milled around the shop floor afterwards. Which sounds like a bit of a contrast to Kate Moss at the Topshop launch last week. Hmm...

Anyway: Rebecca bought three dresses and a pair of trademark Lily trainers at the launch, and brought them into the office this morning. Which resulted in this scene on the left: women like poor industrious Alex here, trying to launch an internet site while sitting at a desk festooned with Lily Allen clobber.

And the final verdict? Nice, fun, party; nice, fun people - and most of all, nice, fun clothes. Especially that £55 dress (on the right here), which is even lovelier and much better value, we reckon, than the must-have Kate Moss one. But hey, don't just take our word for it - I'll be going down to the store later today to see what The Great British Public thinks of Ms Allen's high street venture. Watch this space!

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